N Camilleri is the woman behind the concept of the ever more recognisable Nilara Designs. With a corporate background which is as far from fashion design as it can possibly get. The quest of finding the perfect, ‘million dollar’ dress continued well into her adult life until a landmark event inspired her to start designing and launch her own collection...And soon the fabulous Nilara was born...
The Nilara brand is a unique concept; an alluring nod to a bygone era, where silver screen goddesses dressed in immaculate, showstopping gowns but with a more contemporary, innovative twist. Past collections have been launched with the discerning woman in mind, a woman for whom glamour and elegance are a way of life. Opulent designs coupled with fine, embellished fabrics have been the signature of each and every Nilara gown; recognisable by the intricate attention to detail.
Two years is a long time in the retail business, but defying a market which is overly saturated and moreover making a success of it, has been the Nilara brand’s story so far. The brainchild of the visionary N. Camilleri, Nilara started out with an eponymous eveningwear collection, with the brand reaching unprecedented heights, becoming a household name synonymous with delectable, showstopping gowns, the go-to name for red carpet glamour.
But it doesn’t end there; recognising a huge gap in the market for the woman with a curvier, more voluptuous figure, the sensational plus size range Nilara Curve was launched to huge acclaim. Successfully bridging the boundaries between size, proportion and style, it remains one of the very few brands which cater for the substantial segment of the female population who can boast more realistic curves. Exploring the mantra that with attention to design and proportion every woman can look and feel fabulous, Nilara is a godsend to women whose figures do not conform to the catwalk ideal.
With an ever expanding portfolio, Nilara also recognises the need to translate its concept of glamour, style and elegance into smart casualwear; a sector in the fashion industry which is most often neglected, which is how the most anticipated, new line Just Nilara came into being. Created with the discerning woman in mind, the type of woman for whom taste is not restricted to a specific time of day, Just Nilara continues in the brand’s signature attention to detail, perfect tailoring and fit.
A preview of Just Nilara, the smart casual collection showcased in this year’s edition of Miss World Malta, was very well received and with a new shop opening soon, the brand’s new line promises to continue in the Nilara tradition – that of making a woman feel like a million dollars, now not only for night but for every hour of the day…A feeling every woman deserves no matter the occasion.
Just Nilara is another chapter in the Nilara success story…a success story which with only two years in the making is not only one of the very few local brands which is a registered trademark, but can boast of a huge base of satisfied customers all over the island.